Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism International News

The Healthy Skepticism Mangement Group decided in March 2011 to discontinue Healthy Skepticism International News. It had been published nearly once a month since 2000. It was a continuation of MaLAM News and MaLAM letters that commenced in 1983.

The last Int News issue was:

Public information as a marketing tool: Promotion of diseases and medicines
November 2010
Sandra van Nuland and Zamire Damen work for Gezonde scepsis (Healthy Skepticism in The Netherlands). They have produced a report on pharmaceutical promotion via"information" for the general public. As part of this research, they examined campaigns around restless legs syndrome (RLS), overactive bladder (OAB) and heartburn. These three case studies demonstrate that elements of the public information are not in accordance with the guidelines set by the Dutch General Practitioners Society (NHG). For example, information about side effects and information about when medicinal intervention is warranted.

In collaboration with the Dutch critical consumer programme Tros Radar, a fake public information campaign around the issue of flatulence was designed, in order to demonstrate the mechanisms typically used in these campaigns and their effects on the public. They established a fictitious company with its own website (,, and commissioned TNS NIPO to carry out research into the disease burden. Promotional materials were prepared and distributed to GP surgeries, pharmacies and through the website. Based on the research conducted by TNS NIPO, they sent out a press release and quickly obtained the desired results: flatulence got a lot of attention in the media.
Read More


Previous issues
Click to view/hide index for each year

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010


  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Click to Register

(read more)

Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts

If there is something you don't like, please tell us. If you like our work, please tell others.

I love the information that Healthy Skepticism passes along and love digesting the various opinions. Thank you for validating what Ive been saying. Makes me feel like I’m not the only one.
- Kimberly Elliott
(former drug company representative ) 2009