Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism AdWatch

AdWatch illuminates the logical, psychological and pharmacological techniques used in drug advertisements.

There are AdWatch issues about advertisements published in the following countries:

Australia Italy USA


The most recent AdWatch is:

April 2010, USA:
Wyeth’s Pristiq® (desvenlafaxine) for major depressive disorder
This advertisement misleadingly promotes a serotonin and noradrenalin reuptake inhibitor (SNRI) antidepressant on the basis of not needing titration. The antidepressant is a metabolite of an established SNRI, which is approaching the end of its patent life in several countries. No evidence is provided of its effectiveness and safety relative to the established drug.
Read More


All AdWatch issues:

2010 April, USA: Wyeth’s Pristiq® (desvenlafaxine) for major depressive disorder

2009 October, USA: Amylin and Eli Lilly’s Byetta® (exenatide injection) for type 2 diabetes

2009 September, Italy: Lescol (fluvastatin) from Novartis

2007 August, Australia: Criticism of Adwatch on Avandia (rosiglitazone)

2007 June, Australia: Celebrex (celecoxib) from Pfizer

2007 March, Australia: Avandia (rosiglitazone) from GlaxoSmithKline

2006 December, Italy: Avelox (moxafloxacin) from Bayer

2006 September, Australia: Efexor Tetrapack (venlafaxine) from Wyeth

2006 July, Australia: Lipidil (fenofibrate) from Solvay/Fournier

2006 April, Australia: Estelle-35ED (cyproterone-oestradiol) from Douglas

2004 August, Australia: Feedback on Micardis Plus (telmisartan plus hydrochlorothiazide) from Boehringer Ingelheim

2004 June, Australia: Micardis Plus (telmisartan plus hydrochlorothiazide) from Boehringer Ingelheim

2004 April, Australia: Dialogue on Nexium (esomeprazole) from AstraZeneca

2004 March, Australia: Feedback on Augmentin (amoxicillin with potassium clavulanate) from GlaxoSmithKline

2004 February, Australia: Augmentin (amoxicillin with potassium clavulanate) from GlaxoSmithKline

2003 December, Australia: Feedback on Nexium (esomeprazole) from AstraZeneca

2003 October, Australia: Nexium (esomeprazole) from AstraZeneca


  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Click to Register

(read more)

Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts

If there is something you don't like, please tell us. If you like our work, please tell others.

What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963