corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism AdWatch (USA)

AdWatch illuminates the logical, psychological and pharmacological techniques used in drug advertisements.

April 2010

Wyeth’s Pristiq® (desvenlafaxine) for major depressive disorder

This advertisement misleadingly promotes a serotonin and noradrenalin reuptake inhibitor (SNRI) antidepressant on the basis of not needing titration. The antidepressant is a metabolite of an established SNRI, which is approaching the end of its patent life in several countries. No evidence is provided of its effectiveness and safety relative to the established drug.

Read More

 

 

 

 

October 2009

Amylin and Eli Lilly’s Byetta® (exenatide injection) for type 2 diabetes

This advertisement is promoting a drug for type 2 diabetes on the basis of a surrogate outcome assessed in unpublished trials, and as an off-label treatment for overweight and obesity.

Read More

 

 

 

 

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.