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Healthy Skepticism AdWatch (Italia)

AdWatch svela gli strumenti di logica, psicologia e farmacologia utilizzati nella pubblicità dei farmaci (AdWatch illuminates the logical, psychological and pharmacological techniques used in drug advertisements.)

settembre (September) 2009

Lescol (fluvastatin) from Novartis

Il doppio messaggio della pubblicità.
(Double meanings in drug advertising.)

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dicembre (December) 2006

Avelox (moxafloxacin) from Bayer

"Use the best first". Come l'industria farmaceutica disinforma i Medici di Famiglia: un esempio a proposito di terapia antibiotica delle alte vie respiratorie
("Use the best first". How family doctors can be misled by drug companies: an example concerning antibiotic therapy for upper respiratory tract infections.)

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.