Healthy Skepticism AdWatch (Italia)

AdWatch svela gli strumenti di logica, psicologia e farmacologia utilizzati nella pubblicitÃ dei farmaci (AdWatch illuminates the logical, psychological and pharmacological techniques used in drug advertisements.)

settembre (September) 2009

Lescol (fluvastatin) from Novartis

Il doppio messaggio della pubblicitÃ .
(Double meanings in drug advertising.)

dicembre (December) 2006

Avelox (moxafloxacin) from Bayer

"Use the best first". Come l'industria farmaceutica disinforma i Medici di Famiglia: un esempio a proposito di terapia antibiotica delle alte vie respiratorie
("Use the best first". How family doctors can be misled by drug companies: an example concerning antibiotic therapy for upper respiratory tract infections.)

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909