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Healthy Skepticism Announcements

Pharmed Out Conference ‘Pharma Knows Best? Managing Medical Knowledge’

 

PharmedOut is pleased to announce their next conference, “Pharma Knows Best? Managing Medical Knowledge” to be held June 16th and 17th, 2011 at Georgetown University. The conference will be open to the public and is a collaborative effort with the Kennedy Institute of Ethics and the Georgetown School of Nursing and Health Sciences. Further details will be made available via their website PharmedOut.org Contact Beth Johnson at 202-687-1191 or .(JavaScript must be enabled to view this email address) with questions.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963