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Website Credits

Main website

The main website was built with Expression Engine by Peter R Mansfield helped by suggestions from David Eligman, Joel Lexchin and Joana Ramos.

Main template

The main template was based on the design for the previous HS website from Wild Lime and ideas from Bright Side of Life by StyleShout.

The layout was based on CSS Liquid Layout #3.3- (Fixed-Fluid-Fixed) from Dynamic Drive.

The main menu was based on Son of Suckerfish Dropdowns by Patrick Griffiths and Dan Webb at HTML Dog

The printer-friendly preview was based on an article by Pete McVicar at A List Apart

The Fugue and Diagona icons were from Pinvoke. The flag icons (on the pay/amount page) were from Fam Fam Fam

The Rounded Corners were from the The Corner Shop

The 1px orange border was from Webcredible

The Library

The library was built by Peter R Mansfield.

The AdGallery

The AdGallery was built by Peter R Mansfield with Expression Engine and the Image Sizer plugin from Lumis

 

Comments

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963