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Healthy Scepticism New Zealand

Healthy Scepticism New Zealand newsletters were written by .(JavaScript must be enabled to view this email address), funded by Pharmac and published from November 1989 until June 2000.


Does Direct-to-Consumer (DTC) promotion of Viagra risk lives?


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Antibacterials


Delaying the Complications of Hypertension. Part 2


Delaying the Complications of Hypertension Part 1

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963