As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963
Our main aim is improving health by reducing harm from misleading health information.
We are an international non-profit membership association incorporated in South Australia: A8764, ABN 43 390 138 359.
Everyone who supports our aims is welcome to join us.