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Healthy Skepticism International News

August 2002

AN UNHEALTHY ALLIANCE: A discourse analytic study of General Practitioners and Pharmaceutical…

August - October 2002 Vol 20 No 8-10

AN UNHEALTHY ALLIANCE:

A discourse analytic study of General Practitioners and Pharmaceutical Representatives, Gifts and Samples

TABLE OF CONTENTS

ABSTRACT                                                                    iv

DECLARATION                                                                vi

ACKNOWLEDGEMENTS                                                       vii

CHAPTER ONE: INTRODUCTION                                            1         Pharmaceutical Promotion

1.1.1.      General Overview

1.1.2.      The Influence of Pharmaceutical Promotion on Prescribing

1.2         Medical Ethics

1.3         Ethical Dilemmas


CHAPTER TWO: METHODOLOGY                                        22

2.1         Discourse Analysis

2.2         Collection of Data

2.3         Analysis Procedure

2.4         Methodological Issues

2.5         Analysis Outline

CHAPTER THREE: ANALYSIS AND DISCUSSION                      30

3.1         The ‘Business’ Repertoire

        3.2         The ‘Information/Knowledge’ Repertoire

        3.3         Discussion

REFERENCES                                                                  59

APPENDICES:                                                                67

A:        Information Letter                                                    

B:        Consent Form                                                        

C:        Focus Group Information Sheet                                  

D:        Focus Group Questions and Issue Statements                    

E:        Transcript Notation                                                  

F:        MaLAM                                                            

G:        AMA Position Statement: Code of Ethics                        

H:        ‘Business’ Repertoire Extracts                                        

I:        ‘Information/Knowledge’ Repertoire Extracts

 

 

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