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Healthy Skepticism’s Aims

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1. Improving health by reducing harm from inappropriate, misleading or unethical marketing of health products or services, especially misleading pharmaceutical promotion.

2. Investigating and communicating about marketing practices.

3. Promoting healthy skepticism about marketing practices via advocacy, research and education.

4. Developing, supporting and evaluating initiatives to reduce harmful marketing practices, including reform of regulations and incentives.

5. Developing, implementing and evaluating educational strategies to improve health care decision making, including evaluation of drug promotion.

6. Supporting compassionate, appropriate, sustainable, evidence-based health care*, provided according to need, for optimal health outcomes.

7. Providing practical opportunities to advance the aims of Healthy Skepticism Inc.

* Evidence-based health care means making decisions about how to promote health or provide care by integrating the best available evidence with practitioner expertise and other resources, and with the characteristics, state, needs, values and preferences of those who will be affected.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963