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Polí­ticas Farmacêuticas: a Serviçodos Interesses da Saúde?

By José Augusto Cabral Barros
2004

NOTA SOBRE O AUTOR


José Augusto Cabral Barros

Professor adjunto de Medicina Social do Centro de Ciências da Saúde,
da Universidade Federal de Pernambuco; doutor em Saúde Pública pela
Universidad Autónoma de Barcelona; mestre em Medicina Preventiva e
Curso de Especialização em Saúde Pública na Universidade de São Paulo. Fez
estágio de pós-doutorado no Ministério de Sanidad y Consumo de España e
tem inúmeros artigos, crônicas e livro na área de Farmacoepidemiologia.
Tem militado na Health Action Internacional (HAI) e é um dos fundadores
da Sociedade Brasileira de Vigilância de Medicamentos.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963