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Polí­ticas Farmacêuticas: a Serviçodos Interesses da Saúde?

By José Augusto Cabral Barros
2004

NOTA SOBRE O AUTOR


José Augusto Cabral Barros

Professor adjunto de Medicina Social do Centro de Ciências da Saúde,
da Universidade Federal de Pernambuco; doutor em Saúde Pública pela
Universidad Autónoma de Barcelona; mestre em Medicina Preventiva e
Curso de Especialização em Saúde Pública na Universidade de São Paulo. Fez
estágio de pós-doutorado no Ministério de Sanidad y Consumo de España e
tem inúmeros artigos, crônicas e livro na área de Farmacoepidemiologia.
Tem militado na Health Action Internacional (HAI) e é um dos fundadores
da Sociedade Brasileira de Vigilância de Medicamentos.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963