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Healthy Skepticism Library

Items published in 2011

There are 502 items in the Healthy Skepticism Library that were published in 2011.

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HSL19721
Moskop JC, Iserson KV, Aswegan AL, Larkin GL, Schears RM.
Gifts to Physicians From Industry: The Debate Evolves.
Ann Emerg Med 2011 27;
http://www.sciencedirect.com/science/article/pii/S0196064411014120

HSL19723
Rodwin MA.
Reforming pharmaceutical industry-physician financial relationships: lessons from the United States, France, and Japan.
J Law Med Ethics 2011; 39:(4):662-70 doi: 10.1111/j.1748-720X.2011.00633.x.
http://onlinelibrary.wiley.com/doi/10.1111/j.1748-720X.2011.00633.x/abstract;jsessionid=87F44D2C068F3A098926CD3CA202E752.d04t03

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963