Healthy Skepticism Library item: 9671
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Williams PC.
Sound impressions
Pharmaceutical Executive 1985 Jun; 5:58-59
Abstract:
The benefits of radio advertising for prescription and over-the-counter medications are discussed. It is concluded that carefully developed radio commercials, designed to leave physicians with a single strong message, can be a valuable part of a product’s promotional mix.