Healthy Skepticism Library item: 9669

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Shepherd MD.
Managing your pharmacy: targeting your elderly market
American Druggist 1985 Dec; 192:49, 51-53, 56

Abstract:

The potential that older Americans represent as a target market group for pharmacists, and the various approaches and strategies community pharmacy can use to attract and keep the elderly patient as a patron, are discussed. It was pointed out that when 11% of the elderly accounts for over 30% of prescriptions, the elderly patient is worth the special attention. This article qualifies for one hour U.S. CE credit by the ACPE.