Healthy Skepticism Library item: 9662

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

To what extent should pharmaceutical houses advertise to the public?
Pharmacy Times 1986 Mar; 52:86-88, 90, 93

Abstract:

Views by some 30 pharmacy leaders and practitioners on the subject of advertising to the public by prescription drug manufacturers are presented. Reports on the acceptance and rejection of direct-to-consumer advertising of prescription drugs are mixed. Participants are overwhelmingly against ads to the public on prescription drugs. The American Medical Association is not in favor of direct-to-consumer advertising, and the Pharmaceutical Manufacturers Association recently released views that suggest opposition to the problem.