Healthy Skepticism Library item: 9660
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
To keep drugs cost effective, industry told to look at compliance
American Pharmacy 1986 Feb; 26:7
Abstract:
The role of United States drug manufacturers in encouraging patient compliance to ensure the cost-effectiveness of drug therapy, the effect of changes in the health care delivery system on manufacturers and the effects of legislation on prescription and nonprescription drug marketing were discussed.