Healthy Skepticism Library item: 9659

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Robinson B.
Consumer Rx ads edge closer to reality
Drug Topics 1986 Feb 3; 130:42

Abstract:

The initiation of a national campaign on direct-to-consumer prescription drug advertising on television is discussed. Regulations require that advertising include a balanced summary giving side effects and contraindications as well as benefits. Pharmacists and other health professionals are protesting the mortatorium’s end. American Medical Association believes FDA should conduct additional research and discussion to determine if such advertising will provide accurate, useful and easily understandable information to the public on the benefits and risks of a drug.