Healthy Skepticism Library item: 9656
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Cramer PK.
Measuring the marketing clout of postmarketing clinical studies
Pharmaceutical Executive 1986 Feb; 6:54-55, 57
Abstract:
The use of postmarketing clinical studies and a computer database by market researchers in pharmaceutical industry to measure changes in attitude and awareness reported by physicians and to determine whether physicians write new prescriptions is described.