Healthy Skepticism Library item: 9652

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Crossen DK.
Providing just what the doctor ordered
Pharmaceutical Executive 1985 May; 5:84-85

Abstract:

Strategies for pharmaceutical companies to instruct, persuade and influence physicians in their prescribing as they become more cost conscious are presented. Suggestions for industry to meet the challenge include improved communication, greater emphasis on marketing, providing more educational opportunities for physicians and pruning unnecessary research projects from the budget.