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Healthy Skepticism Library item: 9639

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Cusick JJ, Downs GE.
Prescription to over-the-counter switch
American Druggist 1986 Jun; 193:101-107, 113


Abstract:

The regulatory processes that determine the availability of drugs as nonprescription products, the interaction of the pharmaceutical industry and the Food and Drug Administration relating to criteria for prescription to OTC status change, the attitudes of consumers toward self-care and the use of OTC products are discussed. This article qualifies for 1.5 hours U.S. CE credit by the ACPE.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963