Healthy Skepticism Library item: 9630

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Shugar GR.
Mixed opinions on direct-to-consumer advertising
Medical Marketing and Media 1986 Aug; 21:37-38, 40-41

Abstract:

At a meeting under the joint auspices of the American Medical Writers Association and the Pharmaceutical Advertising Council, opinions representing pharmaceutical firms, TV media, and the FDA on the issue of direct to consumer advertising of prescription drugs are presented. Reports on the acceptance and opposition of direct to consumer advertising of prescription drugs are mixed. The media expressed opinions in favor of such promotion, but advertisers and others are cautious.