Healthy Skepticism Library item: 9624
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Wade RC.
Promotional group sessions: focus groups that sell
Pharmaceutical Executive 1986 Nov; 6:32, 34
Abstract:
Using physicians in promotional group sessions to reveal features about a drug that will motivate other physicians to prescribe it as a marketing strategy is discussed.