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Healthy Skepticism Library item: 9607

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Jacknowitz AI.
Expiration dating and storage of drugs
US Pharmacist 1987 Mar; 12:36, 38, 40, 106


Abstract:

An outline of the development of federal regulations requiring that all prescription and most nonprescription products must bear the expiration dates on the manufacturers’ label is presented. With the exception of 9 states, pharmacists are not obliged to provide an expiration date on unit-dose packages or prescription labels if the drug is repackaged; however, pharmacists who dispense outdated drugs face a risk of liability if an adverse reaction results. It was suggested that patients should be advised by their pharmacists that proper storage conditions are necessary to ensure that potential loss of potency does not occur even before the expiration date.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963