Healthy Skepticism Library item: 9604

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Anderson LJ.
Dealing with the clash beween HMO MDs and pharmacists
Pharmaceutical Executive 1987 Jun; 7:54, 56, 58, 60

Abstract:

Issues facing physicians and pharmacists concerning prescribing and dispensing drugs and the use of formularies in the health care arena of health maintenance organizations and preferred provider organizations, are discussed with relation to changes that must be made in pharmaceutical marketing to these groups.