Healthy Skepticism Library item: 9603
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Wertheimer AI.
Prescription drug advertising to the consumer in the United States
International Pharmacy Journal 1987 May-Jul; 1:106-107
Abstract:
Controversies regarding prescription drug advertising by manufacturers directly to the consumer in the United States are described. Physician groups and consumer groups are known to be very much opposed to the use of direct-to-patient drug advertising. There is virtually no direct-to-consumer prescription drug advertising today, probably because of fears of litigation or because of the lack of proven benefits that might result from this practice.