Healthy Skepticism Library item: 9600
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Perri M.
Direct approach
Pharmaceutical Executive 1987 Feb; 7:35, 38, 40, 42
Abstract:
The advantages and disadvantages of advertising prescription products directly to consumers were discussed with reference to drug industry marketing techniques.