Healthy Skepticism Library item: 9599

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Robbins J.
Pharmacy affairs: making the marketing connection
Pharmaceutical Executive 1986 Sep; 6:40, 42, 44

Abstract:

Changes in the pharmacy profession that have enhanced the pharmacist’s role as a key decision maker in prescription drug sales were discussed with reference to marketing practices developed by the pharmaceutical industry to reach this increasingly influential group.