Healthy Skepticism Library item: 9594
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Pollock CL.
Advertising prescription drugs to the public: who benefits?
DO 1986 Jan; 27:111-116
Abstract:
The effects of direct to consumer prescription drug advertising on consumers, physicians, pharmacists, and the drug industry were discussed. The benefits of advertising directly to the public were questioned by all of the groups involved.