Healthy Skepticism Library item: 9593
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Blauvelt BM, Erlanger DE.
Marketing in the Asian arena: Part 1
Pharmaceutical Executive 1987 Jul; 7:36, 40, 44, 46, 48
Abstract:
Criteria for marketing prescription and over-the-counter medications in Southeast Asia are extensively discussed.