Healthy Skepticism Library item: 9584

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hammond CM.
Peoples's choice: Part 2: Cashing in on consumer research
Pharmaceutical Executive 1988; 8:44, 46, 48

Abstract:

Guidelines for industry for effective planning and promotion strategies using research from consumer studies which offer insights into the attitudes and behavior of the actual users of prescription drug products, are presented.