Healthy Skepticism Library item: 9577

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pearse WH.
Advertising of prescription drugs: 2
New England Journal of Medicine 1988 Aug 4; 319:314

Abstract:

The advantages of advertising prescription contraceptives directly to consumers are briefly considered; it is noted that over-the-counter contraceptives are widely advertised and that advertising could be used to better inform consumers about the safety and efficacy of prescription contraceptives.