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Healthy Skepticism Library item: 9533

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Stoker A, Jeffery R.
Pharmaceuticals and health policy: an Indian example.
Soc Sci Med 1988; 27:(5):563-7


Abstract:

The production and consumption of allopathic medicines in less developed countries has far-reaching effects. In particular, the legitimization of allopathic medicine endows professional groups and sectors of industry with a special status, supports some patterns of healthcare, and neglects others. Research in India demonstrates that people equate “more drugs’ with “a better situation’ and this is seen as the most “appropriate’ solution to India’s pharmaceuticals problems. The belief is expressed in matters such as Government policy on the pharmaceutical industry and the development of health services. However, these dominant assumptions, and the equation of drug prescription with medical practice, have a negative effect on health.

Keywords:
Community Health Services/trends Developing Countries* Drug Industry Drug Therapy/trends* Health Policy/trends* Humans India Pharmaceutical Services/trends

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963