Healthy Skepticism Library item: 9504

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Prescription-to-nonprescription switches to be dominant force in nonprescription market
American Journal of Hospital Pharmacy 1990 May; 47:960

Abstract:

In marketing research conducted by Frost & Sullivan, it was reported that the repositioning of prescription drugs as nonprescription remedies will be the dominant force in the nonprescription marketplace of the 1990s. The report predicts that switches will result in a boost in consumer advertising, both by the new brands and established products protecting their market share, and that rising advertising and promotion budgets for these products will themselves contribute to overall purchases.