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Healthy Skepticism Library item: 9496

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Martin S.
Overhauling Medicaid.
Am Pharm 1990 Sep; NS30:(9):25-7


Abstract:

The recent bill addressing both the inequities in pharmacy reimbursement and unfair pricing practices by drug manufacturers called the Pharmaceutical Access and Prudent Purchasing Act of 1990 is described. Support and opposition for the bill and the provisions of the bill that would change the prices Medicaid pays for drugs, drug coverage, formularies, prescription limits, prior approval programs and drug utilization review are also discussed.

Keywords:
Cost-Benefit Analysis Legislation, Pharmacy* Medicaid/legislation & jurisprudence* Reimbursement Mechanisms* United States

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963