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Healthy Skepticism Library item: 9484

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Brown SA.
Unscrambling the meaning of the Prescription Drug Marketing Act
Pharmaceutical Executive 1990 Nov; 10:68, 70, 72-73


Abstract:

The provisions of the Prescription Drug Marketing Act which attempts to place new and stricter controls over drug importation, drug sampling and the resale of drugs, actions that have occurred since its passage and areas of concern and controversy are discussed. The attempts of the Food and Drug Administration to provide regulations, interpret and enforce this law are described as well as the issues raised for industry, hospitals and wholesalers.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963