Healthy Skepticism Library item: 9475
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Davis JL, Madhavan S.
Should prescription drugs be advertised to consumers?
American Druggist 1991 May; 203:82, 84-85
Abstract:
The benefits of prescription drug advertising for consumers, including increased compliance and increased prescription sales, as well as the various types of advertisements, are presented and the disadvantages of this type of advertising, such as misrepresentation of the product and possible changes to the doctor-patient relationship, are discussed.
