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Healthy Skepticism Library item: 9466

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Huntsinger L.
How Medicaid's new drug legislation will affect Oregon's drug use review and prudent purchasing programs Part 2
Oregon Pharmacist 1991 Mar; 39:8


Abstract:

The effect of new Medicaid drug legislation on Oregon’s drug use review and prudent purchasing programs, including industry rebates and penalties for pricing incentives, is discussed.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963