Healthy Skepticism Library item: 9454

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hamacher DP.
Cold/allergy/sinus remedies
National Association of Retail Druggists Journal 1991 Sep; 113:71-72

Abstract:

The cold and sinus remedy market, including market size, department makeup, a list of most productive items, the conversion from prescription to OTC status of some cough and cold products, the popularity of fast-action and multi-symptom features, as well as nondrowsy formulations, consumer purchasing patterns, and suggestions for advertising and marketing of OTCs in community pharmacies, is discussed.