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Healthy Skepticism Library item: 8948

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: report

Consumer Project on Technology
Additional notes on government role in the development of HIV/AIDS drugs
Washington, DC: Consumer Project on Technology 2000 Feb 23
http://www.cptech.org/ip/health/aids/gov-role.html


Notes:

Information about the role of the US government in the development of HIV/AIDS drugs.

This page is best viewed in conjunction with CPT’s page Background Information on Fourteen FDA Approved HIV/AIDS Drugs (Healthy Skepticism Library No. 9593)

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963