Healthy Skepticism Library item: 8896
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Klein T.
Rx drug promotion: big changes are coming
Drug Cosmet Ind 1971 Oct; 109:40-44, 143-146
Abstract:
The possible impact of proposed federal cost regulations of drugs on the marketing activities of prescription drug manufacturers is considered. Two cost control areas of drug manufacture that may undergo radical changes will be those related to distribution and promotion, including advertising and direct selling or detailing.