corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 8896

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Klein T.
Rx drug promotion: big changes are coming
Drug Cosmet Ind 1971 Oct; 109:40-44, 143-146


Abstract:

The possible impact of proposed federal cost regulations of drugs on the marketing activities of prescription drug manufacturers is considered. Two cost control areas of drug manufacture that may undergo radical changes will be those related to distribution and promotion, including advertising and direct selling or detailing.

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend