Healthy Skepticism Library item: 8861

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pendergast WR.
FDA regulations-a ten-year assessment
Medical Marketing and Media 1974 May; 9:20, 22, 26-27

Abstract:

An assessment of the FDA regulations regarding prescription drug advertising is presented. Several examples of advertising material, rejected by either inhouse or FDA counsel, are presented. The need for more effective and less cumbersome means of adhering to the full disclosure clause in the law, besides virtual reproduction of package inserts, is discussed.