Healthy Skepticism Library item: 8528

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gunston G.
Pharmaceutical marketing: kill or cure?
Pharmaceutical Journal 1982 Mar 20; 228:350

Abstract:

The uncertainties faced by physicians in prescribing new drugs are discussed, in relation to problems encountered by pharmaceutical manufacturers and their representatives in marketing new drugs and insuring their routine acceptance as prescription medicines.