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Healthy Skepticism Library item: 8472

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Meyers HM.
Packaging: will advertising change prescription drug labeling?
Pharmaceutical Executive 1982 Jun; 2:44-45


Abstract:

The effect of prescription drug advertising by the pharmaceutical industry on the packaging and labeling of drugs is discussed, and suggestions for producing unique and effective ethical packaging labels are presented.

 

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