Healthy Skepticism Library item: 8471

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Klein T.
Going public: promoting prescription drugs to consumers
Pharmaceutical Executive 1982 Jun; 2:46, 50, 52

Abstract:

The risks and benefits of advertising and publicizing prescription drugs directly to the public are discussed, and strategies for the effective promotion of a new drug by the industry are given. Publicity timetables, media advertising, advertising budgets, and the setting up of programs for evaluating public relations and publicity are discussed.