Healthy Skepticism Library item: 8470
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Gunston G.
Pharmaceutical marketing: predicting prescribing response
Pharmaceutical Journal 1982 May 29; 228:619-620
Abstract:
The difficulties encountered in the research into physicians’ reactions to the promotional marketing of new drugs by the pharmaceutical industry are discussed, and suggestions to help predict the acceptability and prescribing probability of new products are given.