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Healthy Skepticism Library item: 8469

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Prescription drugs; revocation of final guideline patient package inserts and withdrawal of draft guideline patient package inserts--Food and Drug Administration.
Fed Regist 1982 Sep 7; 47:(173):39249-50


Abstract:

A notice revoking the FDA’s final guideline patient package inserts (PPI’s) for 5 classes of prescription drugs and withdrawing the draft guideline PPI’s for 5 other drugs is presented. The revocation of the draft and final PPI guidelines, which describe how manufacturers might comply with the regulations with respect to the affected classes of drugs, is effective on September 1, 1982.

Keywords:
Drug Labeling/standards* Prescriptions, Drug/standards* United States United States Food and Drug Administration

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963