Healthy Skepticism Library item: 8436
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Schwartz H.
Rx TV ads: fad or fixture?
Pharmaceutical Executive 1983 Aug; 3:12, 14
Abstract:
A brief commentary on the propriety of advertising prescription drug products on TV was presented.