Healthy Skepticism Library item: 8403
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Plumridge RJ.
Review of factors influencing drug prescribing. Part 1
Australian Journal of Hospital Pharmacy 1983 Mar; 13:16-19
Abstract:
Major factors affecting drug prescribing, especially as these relate to the adoption of new drugs, were discussed. The influence of education, pharmaceutical companies, pharmaceutical representatives, direct mail advertising, medical journals, house journals, and samples of drug prescribing were studied.