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Healthy Skepticism Library item: 8402

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Van der Geest S
Medicines in the third world; sale without restriction and misuse
Pharmaceutisch Weekblad 1983 Sep 2; 1118:723-732


Abstract:

The sale of prescription drugs without prescriptions in third world countries was discussed. The role of national governments and the pharmaceutical industry in correcting this problem was noted. It was concluded that the developing countries must solve this problem themselves and that the medical supply system in Bangladesh offers one method of handling the current situation.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963