Healthy Skepticism Library item: 8386

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rockwell T.
Rx ads to consumers at the threshold
Pharmaceutical Executive 1984 Sep; 4:52, 54, 58

Abstract:

Studies on consumers’ and health professionals’ attitudes toward the advertising of prescription drugs directly to consumers are reviewed. With the increasing trend of self-medication, consumers are actively looking for more information on prescription drugs. A television survey on viewers’ response to prescription drug advertising showed that of 1897 responding viewers (52% were health professionals), a majority agreed that advertising prescription drugs on television will be of benefit to the consumer. Direct-to-consumer advertising of prescription drugs that meets high standards of education and information can improve health care communications.