Healthy Skepticism Library item: 8383

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Merchandising alert: new items push sales out front
National Association of Retail Druggists Journal 1984 Oct; 106:10-11

Abstract:

Marketing techniques in increasing sales of OTC cough and cold preparations in community pharmacies are presented. Many drugstores are reporting overall cough and cold OTC sales up between 25 and 33% because of the new products recently taken off prescription regulation and offered for out-front sales. It was shown that the cough and cold department is one where promotional success depends heavily on the timing of advertisements and other promotions.